What is Staging?
First impressions are important — especially in real estate transactions when buyers are looking to make a personal connection and visualize the full potential of their prospective new home from just a short visit. We have all likely wandered through properties that felt cluttered, outdated and unappealing. These homes generally spend a long time on the market only to eventually sell at a price significantly below their fair value. Your home deserves better which is why you should invest in hiring professional staging services. The small investment you will make to stage your home will pay for itself many times over with the superior price you will attain from the sale. It is proven that staged properties sell far more quickly and a for a higher price. Bottom line, staging will help your home make the best possible first impression.
The Benefits of Staging
Staging will give your home the makeover that it needs to bring out its best features and entice buyers. According to some estimates, the few hundred dollars you will spend on staging has the potential to increase the value of your property anywhere from 6% to a whooping 15%.

Staged homes also spend less time on the market. By highlighting the best features of your home, staging helps buyers see the home’s full potential and fall in love with it at first sight.

Staging will create the illusion of space

Experienced stagers know that strategic placement of furniture and ornamental features can make a room appear larger and more spacious. Not to disclose trade secrets, but when buyers are able to stand in one corner of the room and have an unobstructed view of the corner diagonally across from them, they have a visually grander experience of the space.

Staging will emphasize ceiling height

Stagers know that the height of ceilings is one of the features that buyers value highly. By including tall furniture items in a room, stagers not only make the best possible use of vertical space, but also directs the buyer’s gaze upward to create the illusion of height.

Staging will create the best possible lighting

In selecting a home, good lighting tends to be one of the main priorities for buyers. Professional stagers know tricks to maximize the amount of light in a home. Bringing in natural light with transparent window dressings, using mirrors and reflective surfaces to amplify the lighting, and illuminating rooms through strategically placed spotlights will make the home feel brighter and airier.

Staging will focus buyer attention on rooms most important to them

When buyers come into a home, they have a list of priorities in mind. Professional stagers know which rooms are the most important for buyers and prioritize these areas to direct the buyer’s attention. If buyers fall in love with your living room, master bedroom and kitchen, their decision will be made up even before they get to see the rest of the house.

Staging will make your home appear trendier

Professional stagers are artists who follow the latest fashions and trends in interior design. By designing the experience of the space, from the hue of the walls to the fabric of the furniture, stagers are able to infuse spaces with color and style.

Staging will capture the imagination of buyers even before they visit

Buyers often make an impression of the home based on the photos they see online when browsing through available properties. Quite simply, staged homes make for better pictures that entice buyers to visit and explore the home further. Professional stagers know how to decorate the home to create the best possible first impression and appeal to buyers’ taste and aesthetic sensibilities.
The drawbacks of staging
Staging will help your home sell faster and for more money. But it does require a sacrifice.

To stage your home, professional stagers will need to declutter your home, make small repairs, and move your personal belongings to storage. This might create an inconvenience for the seller. However, they also benefit from not having strangers sit on their furniture and leave handprints of their cherished personal items.

Sellers must also consider the upfront costs to retain the services of a professional stager. The cost of staging will vary on the basis of the size of the home, the seller’s vision, and the state of the property’s disrepair. The good news is that the higher price you will receive when you sell the property will more than justify the small initial investment.
Bozhena’s Staging Services
If you are looking for proven expert real estate staging services, you have come to the right place. Bozhena has decades of staging experience across homes of all shapes and sizes. She will work within your budget to transform your home into its best possible version.

The staging will occur over three stages:


The process begins with a full assessment of your home and an evaluation of its market appeal. The stager and the owner work together to formulate a vision for the space and discuss every facet of the staging: furniture, focal points, floors, walls, ceilings and anything else that might help buyers fall in love with the space. The stager will then instruct the owner and make arrangements for anything than needs to be removed from the property, repaired or replaced to enhance the home’s appeal.

Staging Preparations

The next step would be to prepare the property for staging by decluttering, depersonalizing, performing small repairs, and deep cleaning the space to make it ready for its makeover transformation.


The last step in the process is the actual makeover where stagers use their extensive inventory of furniture, art, light fixtures and other design feature to prepare the home for going on the market. Once the showcasing is complete, the home is ready for its photoshoot and viewings from prospective buyers.

If you have any questions about our staging process, do not hesitate to reach out